Not having information, and more importantly, having incomplete information and doubting the accuracy of information are among the things that managers are strongly affected by when making decisions. Also, the quantity and quality of information has become a competitive advantage for management decisions. The most important of these data comes from market indicators, and nowadays the weight of market information on the transformative decisions of managers has increased. On the other hand, with the Internet and digital markets, access to big data is expanding. From this point of view, having research plans to diagnose and solve problems and discover opportunities, as well as the appropriate use of big digital and behavioral data, are important concerns of companies of all sizes and managers at all levels.
To solve these concerns, Vector provides the following services to its customers:
Marketing system design
In today’s turbulent world, winning is the result of correctly identifying the problem and correctly identifying the opportunities. The ability of companies to recognize opportunities and achieve growth in the market requires a deep understanding of customers, the state of competitors and the industry environment, and the ability to transform this understanding into targeted implementation plans. To deeply understand these three dimensions, “Bordar” company uses a wide range of quantitative and qualitative methods, which in addition to being creative, are also operational.
Our marketing research includes:
- Diagnosing the marketing problem and opportunity
- Quantitative Methods of recovery research
- Direct and projective qualitative methods
- Research with a cultural and ethnic approach
- Sociometry and research based on social relations
The purpose of “Bordar” is to accurately diagnose the problem and identify market opportunities for the company.
Analysis of market data and customer behavior
There are always points hidden in the data, the accuracy of which can lead to the success of companies in the formation of sparks of innovation, identifying sources and areas of growth, and maintaining goods or services; Especially when these data contain a lot of data – big data. Every company needs indicators to collect data as well as tools to properly analyze its organizational and market information. By analyzing and interpreting data, “Bordar” company helps companies to have a better understanding of customer behavior at each stage of the market situation and purchasing decisions.
Our services in this area include:
- Indexing to collect information
- Market and industry big data analysis
- Analysis of macro sales figures and data
- Analysis of Consumer and customer behavior
- Big data analysis related to digital tools and behaviors
The purpose of “Bordar” is to provide a comprehensive analysis by means of effective indicators and approaches for the company.
Future research of the market
Concepts related to the future include foresight, future research and prediction. Meanwhile, the nature of future research is more social and includes retrospective aspects. These two features are in line with the nature of marketing. “Bordar” company can help companies in creating their competitive perspective by providing analysis of future emerging trends.
Our services include:
- Scan and monitor the external environment
- Trend analysis using quantitative and qualitative tools
- Scenario writing
- Deep analysis of existing issues and future phenomena with the CLA approach
The purpose of “Bordar” is to analyze the future of the market and industry using effective tools for the company.
